“In my own city, my name procures me respect; in a strange city, my clothes.” – Hebrew Proverb
I recently attended a market analytics conference. Various market research companies were presenting a range of analyses designed ostensibly to inform, hopefully to titillate and, ultimately, to stimulate attendees to pay heavily for their services.
This was a gathering of C-level managers, all of whom looked the part. They were all attired in suits and tinged with just the right amount of grey. As an aggregate, they were natty and sophisticated. They looked like a million dollars, even if in well used notes, to use the words of author Angela Carter.
I have been to several such conferences over the years. Dress is always business casual and that is how I packed. As I entered the large hall with a screen the size of Iowa, I noticed all the suits. My heart sank a couple of inches. I guess I should have looked more closely at the dress code on the invitation. I leaned over to a hostess and asked her if I had missed something. She assured me that there was no requirement to wear a suit and that I should relax and enjoy myself. With no alternative, I resolved to do just that.
It was as if I had stumbled onto the set of the Thomas Crown Affair.
So there I was in dress pants and a merino blend v-neck sweater over a Ted Baker London classic fit check sport shirt. Presentable, I would say. After the first Power Point, which lasted a very long 60 minutes, I noticed that most of the jackets were hung over seat backs. By the mid-morning break, most of the ties followed suit. When the conference resumed after lunch, open collars and sweaters were out in force.
It was all so very gratifying. When I first walked in, it was as if I had stumbled onto the set of the Thomas Crown Affair bowler hat scene. These people had originally chosen conformity over comfort. And then, given a viable option, they quickly opted for the relaxed fit. Good on them.