“The average girl would much rather have beauty than brains because she knows the average man can see better than he can think.” (Ladies’ Home Journal)
Linda is responsible for social media. To be honest, the Small Office pays lip service to social media, being more of a “push” kind of company than a “pull” one. It focuses on the channel first and the end user second. Few of our C level executives know the difference between Instagram and Pinterest and most can’t imagine why they would care. They know about Google, but Google+? None would ever tweet or blog. The notoriety, accessibility and reciprocity that make social media work make them nervous. So Linda has her work cut out. And she works for Whiny Baby, which has its own challenges.
So it was a big deal when the company agreed to hire a second person to work for Linda. The title would be content marketer. The job is to create interesting and relevant material that will drive visitors our website. The person would have to be creative and talented and have a university degree.
Linda was in the process of interviewing candidates when one of Whiny Baby’s superiors came in from left field and offered up a candidate of his own. The message was: do the interview and, if everything is good, hire her. Case closed. So Linda interviewed this person. Everything, however, was not good.
What this person had going for her was a very healthy ego and a very useful connection. What she did not was creativity, talent or a university degree. She was not worried about being able to do the job. After all, how hard could it be? And is Linda really going to be her boss?
So Linda told Whiny Baby that this particular candidate was not right for the job, thank you for asking. Can she continue on with her original list? The message came back that, in fact, the job was pretty well promised to this person, so make it work.
Linda complained that, if she is to have an employee, she should be the one to decide who that employee would be. The message came back that this is her first hire and that she should not get ahead of herself.
When Linda protested again, an impatient and rather impetuous message came back suggesting that perhaps the issue here is that she is threatened by another woman, that perhaps the other woman is prettier than she is. Linda went ballistic.
The illusion of strength is his greatest weakness.
At this point, I was asked by Whiny Baby to intervene. Find an old cat to catch an old rat, I suppose. She came to see me, frustrated both by the situation and the need to ask someone else to resolve it. It was, she believed, a serious matter and no one, she suspected, would take her seriously. I invited her to sit in a comfortable leather chair I keep for just such occasions.
The unfortunate thing here is that once Whiny Baby’s superior “stepped in it”, it could be difficult to remove the stink it will almost certainly cause. He could well become very defensive and aggressive down the road, resentful that Whiny Baby went over his head. With seniority, after all, comes prestige and prerogative and she had challenged both.
Bertie Forbes, the founder of Forbes magazine, once said that it is not a disgrace to be defeated, but it is one to stay defeated. The thing about our senior manager is that he behaved inappropriately and then compounded his difficulties by being even more inappropriate. For reasons and, perhaps, obligations that only he would know, he dug a hole for himself. And then kept digging. He had better hope that our no nonsense CEO, the Man from Glad, does not come upon the hole and spot him there.
I will give him a way to climb out, though I imagine he’d have to hold his nose the whole time. First, he would have to lose his imperious attitude. Then he should invite Linda to his lofty perch and talk with her about her job and the new posting that she is trying to fill. He should neither mention nor apologize for the “looks” comment; the less said about that, the better. Then he should tell Linda that he trusts her judgment and she should hire whoever she thinks is right for the job. And don’t worry about the person he suggested; he will take care it. After the hire is made, drop in to see Linda and ask her with the most sincere voice he can muster how it is going. If he is lucky, that is the last anyone will hear of it.
Now this senior manager may think he has no need to be contrite. But he is not nearly as strong as he thinks he is. Indeed, the illusion of strength is his greatest weakness. And thinking he could leverage that strength was his greatest error.